The bottle sizes of sunscreens grew to eight ounces or more. These larger packages made products difficult to carry and handle. The Sport segment is particularly affected by the larger size frame. A simple size reduction of the bottle solves the portability problem, but creates new complications – poor shelf appearance and a low profitability profile.
A solution package provided a normal shelf silhouette while allowing portability. A detachable, travel size bottle snaps onto an 8-ounce bottle allowing easy mobility and even refilling by the consumer. The design was adapted for shelf aesthetics, simpler blow-molding, better bottle-to-bottle compatibility, and more efficient manufacturing.
Original Drawing
Interim Art
Finished Products
J. Surrette sketch
Entry: Season One
Season 3
Sport targets sports enthusiasts that want their sunscreen to fit into small places like gym bags. A second SKU, a formula for children, compliments the original introduction by solving the portability problem for busy mothers burdened with too much to carry. The detachable bottle is an easy fit in mom's diaper bag. The later entry in the Kids segment addresses highly mobile, older children. The travel size is designed for their backpacks.
The introductions of these "Convenience Packs" were extremely successful. These three items generated gross sales of $13.5 million in 2007.
Jack and I collaborated on a dermatologic skin care line that focused on technically advanced formulations. His marketing expertise made the science relevant to consumers. A professional with a contagious entrepreneurial spirit, he’s an expert that guarantees results.
Chris Gerlach,
Co-Founder, Director of Business Development, Essential Ingredients, Inc.
I worked with Jack Surrette for almost 25 years and have consulted with him on several projects. Under his leadership at Hawaiian Tropic, we were able to create many highly profitable export ventures. He has pragmatically nurtured start –ups and successfully managed growing, complex midsize businesses where every project counts. Jack has a superior ability for identifying unique customer needs, working the talent within an organization to get product developed and delivered profitably. A very talented, smart, dedicated leader – any company would be lucky to have him to bring them to the next level of success.
Patrick Lewis,
International Business Consultant
Surrette Associates has helped me market my practice since its inception. Jack has been the perfect catalyst to make the Sam Masters Legal brand more broadly known in the region. In the legal profession, it’s not as simple as an advertising plan. His broad marketing experience and cutting edge ideas allowed me to hit the ground running. I owe the success of my promotional exposure to Surrette Associates.
Sam N. Masters, Esquire,
Sam Masters Legal, P.A.
I met Jack Surrette decades ago under adverse conditions, he was a competitor. I was so impressed that I asked him to join my business. He was still in college but he had a clear view of excellent selling technique and the energy that helped build my company. Eventually he was hired away from us to work for our supplier. He climbed the ladder there very quickly because he learns so fast, had the strength of character to take command of his responsibilities, and the brains to expand on those responsibilities. He became the top leader of that company. He had great success in that role until the company was sold.
Charles Moore,
President,
Sun Specialists, Inc.
Jack and I have been business associates for several years. His marketing expertise and entrepreneurial spirit shine through on every project. Jack is certainly among a very small group of people whose judgment and opinion I trust, and whose advice I'm always comfortable to seek when it comes to business.
Ky Ekinci,
Co-Founder,
Office Divvy
I’ve worked with Jack for over 20 years in the suncare industry. Sealane has worked with most major suncare brands in the US as a broker and consultant. Jack is one of the most knowledgeable experts in the category. His attention to detail applies well to any category.
Chip Lane, President, Sealane Marketing
Bright and insightful to key marketing and strategic sales platforms, a personnel commitment to excellence is his biggest asset. His performance always exceeds the client’s expectations.
Richard Ferritto, President, Pet Research Laboratories
I worked with Jack Surrette on a project for two years. From the very beginning, he did a thorough job of researching the issues and presented them for discussion in a clear and concise manner. He worked diligently throughout the project, and was well organized. He was always accessible for help when needed. He is honest and reliable, and has the highest integrity. He is also a pleasure to work with.
Margaret DiGaetano, MD
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